HAZEL WOODS COFFEE CO.
In this design I wanted to bring elements of the outdoors into the logo to reflect a relaxed, eco-friendly coffee house. The colour scheme links to other popular coffee brands but with a unique combination. The logo is a geometric abstraction of trees, referencing ‘woods’ in the name.
I created this fictitious gym brand to play around with web design concepts. I designed the logo. The combined letters in the logo represent movement in a bold manner. I used purple as a gender-neutral colour, aiming to create a fun, approachable, and engaging website encouraging the user to join the gym.
I designed the desktop view, then worked on the tablet and mobile responsive views to show the design can shrink to fit smaller devices.
I researched recruitment websites and came up with this concept homepage for the client that was in need of modernisation. The website has a job-search function, features jobs on the homepage, an application form with the ability to upload your CV, and to apply for recommended courses.
BEYOND THE DEMO
I helped create this brand name and logo, and designed Instagram social media posts for a podcast about musicians, particularly being interviewed about how they first started. The circles in the logo mirror sound waves, and the organic shape represents the natural human form.
In this web design Umbrella Marketing required some modernisation to show future client’s their skills and full potential, in how they can improve their business through marketing.
MIGHTY WEB BROCHURE
I designed a brochure for Mirror, a social media compliance company, educating businesses what they can and can't do in marketing, particularly in the financial services industry. The brief was to use bold imagery, bold bright colours, have white space and make it fun using their brand assets.
I created this beer brand to experiment with pattern design. I wanted the design to evoke fun, creativity and to be inclusive. The design is gender-neutral to widen the consumer market.
I designed a three-fold brochure for a fictitious hotel to experiment with composition, iconography, font, image and text to show variations in layout available in print.
HALO VAPE CO.
I used bold font in capitals to make a big impact. The wings connect the concept of an angel’s halo. The luxurious gold signifies heaven that takes the consumer to a ‘higher place.’
Tropical Horizons is a design project focussing on tropical jungle patterns, showing a colourful example of leaves, flowers and animal print.
The designs have been applied to gift cards, mugs and scented candles.