Hazel Woods Coffee Branding
This is a branding exercise for a coffee brand.
I wanted to create an earthy, eco-friendly, relaxed brand that brings coffee to the adventurous outdoors.
Personal branding as a designer is really imporant. It displays your interests and how you want to be portrayed to other professionals and the general public. I chose earthy colours to represent the outdoors, skies, mountains, and fields. I wanted to create a fresh and versatile brand that can fit in any scenario. The font in the logo shows creative flair, as a contrast the brackets shows a digital aspect.
I like how it can be developed and experimented with, and be multi-functional.
Garnished is a gourmet chef produced ready meals by a professional chef Jake Garner.
The brand was to represent a professional, fresh approach to prepared food with the leaf garnish linking in with the name and product.
Rebranding is so important as without a clear branding strategy marketing doesn't have the power to create effective campaigns as a result of inconsistent messaging. This is a rebranding exercse for Joe Wicks, The Body Coach.
This is a rebranding exercise for Halo Vapour Co. I wanted to link the Angel concept with Halo, and create wings into the logo. The gold represents a golden heaven. The font is bold in capitals to make impact from a distance as it will be placed on a small bottle of vapour liquid.
This is a rebranding exercise for a fictional company that helps other companies increase their margins and makes the most of their income potential. I went for a blue colour scheme to represent sky. The birds linked in the sky-high idea and the arrow included the concept of upwards movement. The narrow font also indicated height.