DESIGN
HAZEL WOODS COFFEE CO.
This identity was created for Hazel Woods Coffee Co., a brand designed for coffee lovers who enjoy the outdoors.
The palette combines rich greens and soft neutrals, reflecting nature and calm sophistication. The logo takes inspiration from woodland branches, forming a clean, modern mark that feels organic and refined.
Inspired by Hazel Woods in Cheshire, a scenic spot for dog walkers and commuters, the brand offers a premium coffee experience for those on the go or taking a moment to pause.
From signage to takeaway cups, every element feels cohesive and inviting, helping the brand stand out while staying rooted in nature.
ONEVIT
I led the rebrand of OneVit, a multivitamin launched in 2022 by Pharmica.
Through in-depth market research, I analysed competitors’ ingredients, NRV levels, and packaging design to create a modern, vibrant, and distinctive brand identity.
I collaborated with manufacturers to ensure print requirements were met and designed labels for three product sizes.
Now an established product line, OneVit has expanded into a full range, with the logo and label design seamlessly adapted across multiple multivitamin variations. Explore the brand at onevit.co.uk.
ELANDERS UK
Elanders UK, a sister company to Kammac specialising in print and packaging, commissioned me to support their team with branding, packaging, and label design.
I developed a range showcasing the variety of bottle cases, swing tags, and labels they can produce for the retail sector, helping prospective clients visualise their capabilities.
Elanders UK were thrilled with the designs, incorporating them into their marketing materials. Several of my designs have been printed in their facilities and used in client demonstrations.
LUVENO
Luveno is a premium skincare brand concept, designed for sensitive skin.
Luveno combines natural, powerful ingredients with a clean, modern identity.
The branding reflects purity and strength through an earthy palette of sage and cream, with bold typography, positioning Luveno as a high-end solution for gentle yet effective skincare.
KAMMAC
At Kammac, we utilised a diverse range of marketing collateral, both digital and print. Since I joined the company, I had been responsible for designing all collateral while collaborating closely with the marketing team on marketing strategy, video production, content creation, email campaigns, and industry-focused initiatives.
In addition, I was responsible for designing commercial signage for warehouses and corporate interior wall graphics, incorporating content, photography, and design. I created impactful visual solutions for major logistics companies and partners, including Kammac, Bergen Logistics, Expeditors, Central Employment and Foresight.
I created various videos for Kammac sites, services and industries. These were used on our website and social platforms.
SMARTFIT
For this project, I designed a fictional gym brand to explore website and portal design, developing a bold and dynamic visual identity. I created an original logo and brand concept, carefully selecting a color palette to enhance its impact.
Purple was chosen as the primary color to convey luxury, creativity, and imagination, while vibrant orange was used for call-to-action elements, symbolising energy and excitement - perfect for an emerging gym brand.
INSTAGRAM & GOOGLE ADS
As Lead Graphic Designer at Pharmica, I was responsible for all visual content, ensuring a strong and cohesive brand presence.
One particularly rewarding project was the design of animated Instagram Story ads, which successfully achieved the target return on ad spend (ROAS) of 1.5.
I created high-performing ads for Erectile Dysfunction, Hair Loss, Fatigue, and re-targeting campaigns tailored to specific audiences.
BLOG & WEBSITE DESIGN
I collaborated closely with project managers and developers to design major pages for Pharmica’s website, enhancing both aesthetics and functionality.
This mock-up closely replicates the design I created for their popular blog pages.
Following competitor analysis, I implemented permanent design improvements to the navigation, footer, contact page, merchandise section, and homepage - streamlining the user experience and optimising conversions.
BEYOND THE DEMO
I collaborated with an entrepreneurial podcaster to create Beyond The Demo, a podcast that interviews bands, musicians, and music producers about their journey into the music industry.
This was an exciting project where I took artistic leadership in brand development, shaping the visual identity from concept to execution.
The logo design features circles that symbolise both sound waves and the human form, reinforcing the podcast’s connection to music and storytelling.
STAMINA
I developed this beer brand as a creative exploration of pattern design, focusing on evoking fun, creativity, and inclusivity.
The design is intentionally gender-neutral to appeal to a broad consumer market, ensuring it feels welcoming and accessible to everyone. Through bold patterns and a dynamic visual approach, the branding reflects a lively and modern identity.
THE HAMMOND
I designed a tri-fold brochure for a fictional hotel to explore composition, typography, imagery, and iconography in print.
The project focused on creating visually engaging layouts, testing text and image placement, and refining font hierarchy.
By experimenting with multiple design variations, I showcased the flexibility and creative potential of print marketing materials.
